2020-2021 College Catalog and Student Handbook 
    
    Sep 17, 2021  
2020-2021 College Catalog and Student Handbook [ARCHIVED CATALOG]

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MKT 220 - Principles of Advertising


3 credits
Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media. Lecture: 3 hours per week.



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