2020-2021 College Catalog and Student Handbook 
    
    Jul 30, 2021  
2020-2021 College Catalog and Student Handbook [ARCHIVED CATALOG]

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MKT 100 - Principles of Marketing


3 credits
Presents principles, methods and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce and international considerations in marketing. Lecture: 3 hours per week.



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